In the United States, Japanese food and now Fusion cuisine, has become a popular with many Americans because of its exquisite presentation of healthy ingredients. Saké consumption in the US has increased dramatically because it too, is a natural and healthy alcoholic beverage. Unlike wine, saké has no sulfites or preservatives. Premium saké, where the rice kernel has been milled down to less than 65%, is reputed to be hangover free. SAA believes that sake consumption will continue to increase as more Americans become aware of the health benefits of enjoying saké.